Our Brand

The Kyocera brand symbol is composed of a corporate mark and our corporate logotype. The mark represents the initial “K” (for Kyocera) encircling a “C” (for ceramics). It was introduced in October 1982 when the company name was changed from “Kyoto Ceramic” to “Kyocera.”

The Brand Essence expresses the core of Kyocera's corporate management ideals reflected in the Corporate Motto, Management Rationale, and the Kyocera Philosophy that form the basis of the Kyocera Group's management structure.
Learn more about the Kyocera‘s corporate management philosophy here: Corporate Motto | About the Kyocera Group | KYOCERA

Do what’s right. Do what’s new.

“Is this the right thing to do?” “Will it help others or improve our world?”
At Kyocera, these questions guide all major decisions.

“Am I taking on new challenges — or am I satisfied following the beaten path?”
The conventional way is easy and familiar, but never leads to innovation or progress.
In our quest to advance technology, and even in our routine tasks,
we start each day with a simple goal: “Outdo ‘my best’ of yesterday.”
Then we get to work.

“Doing what’s right” and “doing what’s new.” Two principles at the heart of Kyocera.
Others may take these notions for granted as common sense,
but we know that living up to them takes constant awareness and commitment.
At times we may endure a setback or even a failure, but we always get back up and return
to our goal of helping advance society and humankind.

Uniting under these ideals makes us the ultimate team.
Together we move ahead toward a shared destination,
committing to honesty and integrity in all we do.
With the heart and spirit of a challenger, we take the next step forward.