The Rise of Realistic Touch - HAPTIVITY^® Brings Next-Level Tactile Feedback to Mirrorless Cameras

As the world of digital devices grows increasingly sleek and minimal, the traditional physical “feel” of products often gets lost in the pursuit of thinner, lighter, and more streamlined designs. But a new advancement is set to bring back the satisfying sensation of button presses, without sacrificing modern aesthetics. Enter HAPTIVITY^®*, a cutting-edge tactile technology used in the new Sigma BF full-size mirrorless camera released this month. 

At the heart of HAPTIVITY is a piezoelectric ceramic vibrating element, engineered to deliver biomechanically precise vibration waveforms. Unlike traditional haptic feedback, which typically provides a single buzz upon pressing a button, HAPTIVITY mimics the true mechanics of a physical button by giving the user two distinct tactile sensations: one on press, and one on release. This innovation stimulates the neural receptors in your fingertips, offering an experience that’s not only more realistic but also more intuitive. 

In the Sigma BF camera, HAPTIVITY is seamlessly embedded into the function dial, options, and playback, transforming mere touches into confident, unmistakable commands. This immediate tactile confirmation not only boosts user confidence but also prevents accidental double inputs, a crucial improvement for photographers who need precision on the go. 

Beyond cameras, the potential implications for HAPTIVITY are as exciting as they are limitless. As touchscreens and flat panels dominate everything from cars to medical devices, HAPTIVITY paves the way for a new generation of intuitive, space-saving user interfaces—where the reassurance of a “click” need not be sacrificed for the sake of the product’s design and style. 

With its application in the Sigma BF, HAPTIVITY is poised to become a key player in the evolution of human-machine interaction. Developed by Kyocera, this technology could soon be the gold standard for tactile feedback—making every press count, and every touch feel real. 

*HAPTIVITY is a registered trademark of Kyocera Corporation in Japan and other countries. Kyocera's patented tactile transmission technology optimally controls pressure detection, reproduction of the feeling of pressing a mechanical button, and vibration activation using a combination of piezoelectric elements, vibration amplification mechanisms, control circuits, and software.