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Possess True Courage

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It takes courage to do what is right. That's as true in business as it is in life. We often shrink from making truly courageous decisions for fear of being disliked or scorned. However, to truly impact the world around us in any favorable way, we need to act with courage.
True courage is not reckless bravado. True courage knows the odds, even feels fear, yet makes the brave choice nonetheless -- not because it is the most advantageous or profitable course, but because it is the right thing to do.

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