■Video: Click here or visit https://youtu.be/WaOdvhxrfls
Kyocera's new brand campaign: "We Love Engineers"
Kyocera was founded in 1959 by an engineer -- the late Dr. Kazuo Inamori, who was elected into the U.S. National Academy of Engineering in 2000 -- joined by a small group of colleagues who wanted to bring his new ceramic technology to the world. Over the last 60+ years, the company's employees (now numbering more than 83,000) have collaborated closely with other creative engineers around the world to develop innovations in high-technology fields, including semiconductors, electronics, document solutions, medical devices, energy, automotive, and aerospace, to name a few. Engineers commit their time and energy daily to invent and manufacture products that make our lives richer for a better future. Kyocera sincerely appreciates the tireless daily efforts made by engineers, and this campaign was developed in recognition of their contributions to society.
|Title||"We Love Engineers"|
|Dedicated Website||"We Love Engineers:" https://global.kyocera.com/we_love_engineers/|
|Ad Platforms||LinkedIn, YouTube, Display & Video 360, etc.|
The campaign is based on the concept that "engineers make the world move forward." Without them, we wouldn't have electric vehicles, smartphones, medical implants, or renewable energy. Kyocera respects and supports all engineers, and will continue to work with engineers of all disciplines to solve the difficult challenges of our time.
The video's narration begins with "Engineers are interesting creatures." People of other professions may find it difficult to understand an engineer's passion and 'unique' work ethic at times. Therefore, the video portrays their insatiable inquisitiveness, extraordinary concentration, and persistence amid difficulty, in a lighthearted way. To demonstrate their irrepressible zeal for solving challenges, the video features an uplifting music track to contribute to the positive and lighthearted tone. In addition, the video has been cast almost entirely by actual engineers or engineering students to accurately illustrate the passion engineers feel for their jobs with realism and empathy.
A special web feature (https://global.kyocera.com/we_love_engineers/ ) linked to the video will also be launched on Kyocera's global website. It will feature interviews with engineers from Kyocera's partners and stakeholders, who discuss their views on product development and their work with Kyocera.
Kyocera is committed to developing innovations with engineers around the world to address urgent societal needs and create a better future for humankind.