Do what’s right.

This principle is based on our corporate motto, “Respect the Divine and Love People” and on the question that underpins the Kyocera Philosophy, “What is the right thing to do as a human being?” It means always doing the right thing in the right way for the good of people and society.

Do what’s new.

Pursuing this principle means always setting ambitious goals, continually venturing into uncharted territory, and striving to outdo ourselves.

Kyocera grew from a small factory venture into a trusted global brand by embodying these two principles and consistently practicing our Philosophy of “Management by All” throughout our global network.

Do what’s right.
Do what’s new.

“Is this the right thing to do?” “Will it help others or improve our world?”
At Kyocera, these questions guide all major decisions.

“Am I taking on new challenges — or am I satisfied following the beaten path?”
The conventional way is easy and familiar, but never leads to innovation or progress.
In our quest to advance technology,and even in our routine tasks,
we start each day with a simple goal: “Outdo ‘my best’ of yesterday.”
Then we get to work.

“Doing what’s right” and “doing what’s new.” Two principles at the heart of Kyocera.
Others may take these notions for granted as common sense,
but we know that living up to them takes constant awareness and commitment.
At times we may endure a setback or even a failure, but we always get back up and return
to our goal of helping advance society and humankind.

Uniting under these ideals makes us the ultimate team.
Together we move ahead toward a shared destination,
committing to honesty and integrity in all we do.
With the heart and spirit of a challenger, we take the next step forward.