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Kyocera Group "Eco-Lessons" |
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Since February 2003, the Kyocera Group has offered a community social action program, providing onsite environmental classes called "Eco-Lessons," which allow children - leaders of the next generation - to deepen their understanding of environmental problems and energy concerns, as well as nurture their thinking towards concerns for the earth in the course of school education.
In FY2010, we began to offer the program in China, taking advantage of know-how we have accumulated in Japan. In FY2011, we offered this program to 11,556 children at 203 elementary schools in Japan from areas near the 26 Kyocera Group locations (12 prefectures). We also offered classes in China to 2,410 students in 19 elementary schools in Shenzhen, Tianjin, Beijing, Shanghai, Jinan and Dalian. The total number of students having participated in the program since FY2004 has reached about 34,000. |
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Eco-Lessons in China |
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In Kyocera Group Eco-Lessons, employees themselves become lecturers and visit elementary schools. As a unique feature that can only be offered by a manufacturer which produces solar cells, we provide an opportunity for children to see and touch real silicon, which is the raw material for solar cells and solar modules. In order to make it a participatory study through which children can enjoy learning, Kyocera's original experiment kits and solar-powered toys are used as lesson materials. Fun quizzes are also given to encourage learning. Through this method we convey the importance of taking good care of the earth's environment to children.
In addition to the classes, we also distribute an original educational material which includes "My Family's Eco-Declaration" and a summary of environmental activities which can be practiced at home to help review what they learn.
The Kyocera Group feels it is important to continue such educational activities, and we will continue to create opportunities for children to develop a sense of caring for the Earth. |
Experimenting with solar-powered toys |
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| Children's impressions after taking Eco-Lessons |
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"I want to be careful not to leave lights on and not to leave the refrigerator door open. I want to tell this to my friends and other people." |
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"I learned that the Earth is in big trouble because of us. Since we are to blame, I think we have to return it to its original condition. I want to live thinking about the earth from now on." |
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Activities Related to the Conservation of Biodiversity |
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Humankind's society consists of various blessings of nature. On the other hand, forests equivalent to one fifth of Japan's land area are lost from the world every year. It is also said that the effect of human activities over these several hundreds of years causes the extinction rate of species to be accelerated by 1,000 times. In this way, circumstances surrounding biodiversity have become extremely serious.
In regards to the Kyocera Group's business activities, while we are benefitting from the ecological system in the form of raw materials, its output has no small effect on the biodiversity.
The Kyocera Environmental Charter states our working policy relating to the conservation of biodiversity through activities such as the reduction of destructive effects on the natural environment and on the ecological system, active promotion of greenification at offices, and participation in and support of social contribution activities. In this way, we are actively engaged in various activities. |
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| Relevance of Corporation and Biodiversity (Kyocera Group (Japan)) |
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| In regards to the Kyocera Group's business activities, while we are benefitting from ecological systems such as raw material procurement, output has a large effect on biodiversity. We have summarized the relevance between business activities and biodiversity in this chart.
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Promotion of the "Solar Cycle Station" |
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In recent years, the number of domestic shipments of power assisted bicycles is on the rise in Japan because of an upsurge in environmental awareness and a health and fitness boom. It is expected to become more widespread and the development and expansion of charging stations which widen the range of use of power assisted bicycles have become a pressing issue.
In order to help build the infrastructure of charging stations, the Kyocera Group developed the Solar Cycle Station, an eco-friendly charging station which charges power assisted bicycles using solar power.
This system charges the batteries of power-assisted bicycles using electricity generated by solar power. It is capable of automatically drawing electricity from the power grid when sufficient electricity cannot be generated, such as on a cloudy or rainy day or at night, which makes it possible to provide electricity in a stable manner.
The Kyocera Group contributes to the materialization of a low carbon society by endeavoring to develop and expand the infrastructure of eco-friendly charging stations through promotion of the Solar Cycle Station. |
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Conceptual Diagram of Solar Cycle Station |
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Environmental Awareness for Employees and Their Families |
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| Kyocera believes that employees are important stakeholders who promote environmental activities. Kyocera promotes various activities for improvement of environmental awareness such as holding "CSR Report Meetings," distributing environmental booklets and holding briefings, as well as collecting environmental posters and slogans to promote environmental activities during the Kyocera Group Environmental Awareness Month. |
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Information Disclosure at Environmental Exhibitions and on our Web Site |
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| In order for various stakeholders to understand the Kyocera Group's environmental conservation activities, we actively participate in environmental exhibitions and events. In FY2011, the Kyocera Group made a presentation at Eco-Products 2010 - the largest environmental exhibition in Japan - and at the environmental industry fair, Lake Biwa Environmental Business Exhibition 2010, attracting many visitors. The Kyocera Group has also prepared an environmental report (currently the "CSR Report") every year since 2000 and releases information through our Web site in a timely manner. |
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Eco-Products 2010 |
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Information disclosure on our Web site
("Green Curtains" Web page published in 2010) |
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Environmental Advertising |
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The Kyocera Group distributes environmental posters at exhibitions and publishes these advertisement of environmentally friendly products in magazines in order to promote the use of environmentally friendly products, and the environmental activities of Kyocera.
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CSR Report |
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The Kyocera Group published an "Environmental Report" each year since FY2001 when it was first released on the Web site to disclose the details of environmental activities of the Kyocera Group. The name of the report was changed to the "CSR Report" in FY2008.
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| Related Information |
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