Pursue Profit Fairly
A company must be profitable to survive. Being profitable is neither shameful nor unrighteous.
A price that is determined through free-market competition is a fair price, and the profit earned is a just profit. Fierce competition promotes rationalization, while raising added value increases profit.
Today's world is rampant with management that disdains tedious efforts, seeking instead to make a fast fortune through speculative or illegal deals. Kyocera's management, however, must persist in doing business fairly, pursuing a fair profit and contributing to society.