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KYOCERA Group Takes Local Actions to Protect the Environment

From beach cleaning, cycling to greenification projects, employees engage in community-based activities around the world

June 5, 2013
Since its foundation in 1959, Kyocera Corporation (President: Goro Yamaguchi) has focused corporate activities on the concept of “harmonious coexistence” with society and the environment. As June 5 marks World Environment Day 2013, Kyocera Group employees around the world are also making community-based efforts to further promote a green society.

In England, Kyocera Document Solutions (U.K.) Limited competed with other workplaces to determine which company can get the most employees to ride bicycles. The “Easy Cycle Challenge,” held in the town of Reading from May 6 to June 2, encouraged more people to cycle through a fun competition among individuals and local companies based on the idea that reducing vehicle use will lead to cleaner air and safer streets. Participating in this challenge for the second time this year, Kyocera finished in second place in the category of 50-199 participants.

On the first Sunday of June, employees of Kyocera SLC Technologies Corporation took part in the “No-Litter Initiative” in Japan, an annual project by Yasu City, Shiga Prefecture to clean the local beaches of the country’s largest body of fresh water, Lake Biwa. 698 people from 64 companies and organizations in the region cooperated to collect waste, helping to strengthen community bonds to realize a more eco-friendly society.

Photo:Kyocera employees taking part in a cycling event in Reading (England) and a beach-cleaning initiative in Yasu (Japan)Photo:Kyocera employees taking part in a cycling event in Reading (England) and a beach-cleaning initiative in Yasu (Japan)
Kyocera employees taking part in a cycling event in Reading (England) and a beach-cleaning initiative in Yasu (Japan)

On June 29, Kyocera Crystal Device Philippines, Inc. will join the “Run 2 Plant 4 GREENIN Philippines” in Naga City, Cebu Island. Runners representing various companies will run a distance of approximately 5km (3 miles) from the City Hall to a designated location where they will plant tree seedlings. This event is part of a reforestation program by the city in support of the Philippine Environment Month celebrated in June.

The Kyocera Group is also growing “Green Curtains” at 34 sites in Japan, China, Thailand and Brazil. Curtains of foliage are grown on trellises in front of windows and walls to provide shade and also shield the buildings from heat radiation ― decreasing inside room temperatures by approximately 2 degrees Celsius* (3.6 degrees Fahrenheit), which contributes to a reduction in energy consumption from air conditioner usage. Cucumbers and peas are occasionally grown to form the Green Curtains and then become ingredients for special dishes served in employee cafeterias — a great way to consume locally and reduce employees’ “foodprint.”

Based on the concept of harmonious coexistence, Kyocera strives for ecological and economic compatibility in three broad areas: offering Green Products, managing Green Factories, and promoting Green Communication with stakeholders. Kyocera believes that fostering mutual understanding and awareness with the community is vital in addressing environmental issues and remains committed to local efforts.

* Source: Japan Ministry of Land, Infrastructure, Transport and Tourism