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KYOCERA Introduces New Ruggedized ‘mamorino 3’ Children’s Mobile Phone

Featuring shock resistance, emergency warnings and GPS-equipped emergency alarm

December 21, 2012
(This product is only available to the Japanese market.)

Kyocera Corporation (President: Tetsuo Kuba) today announced the launch of the “mamorino 3” safe children’s mobile phone with new military specification ruggedized features*1 for the “au” carrier. The new handset includes an emergency warning notification system, further enhanced safety features, a GPS-equipped emergency alarm, and is both water-*2 and dirt-resistant*3 for improved usability. The handset is available in Blue, Pink and White color designs and is part of the new lineup announced by KDDI Corporation on December 21.
Photo:mamorino 3 in Blue, Pink and White (from left to right)
mamorino 3 in Blue, Pink and White (from left to right)

Model

mamorino 3

Colors

Blue, Pink, White

Sales companies

KDDI Corporation, Okinawa Cellular Telephone Company (Japan only)

Size
(W×H×D)

Approx. 48×88×18.9mm
(20mm at thickest point)

Weight

Approx. 80g
(Including battery and emergency alarm strap)

Talk time

Approx. 260 minutes

Standby time
(without use of flashlight)

Approx. 890 hours

Main display / Display capability

Approx. 2.0 inch QVGA
Approx. 260k pixel TFT


The mamorino series is a popular line of mobile phones for younger elementary school age children which features a simple yet original design with an LCD screen and minimal keys. The phone’s concept revolves around its limited functions of calling, mail and GPS. The first mamorino was launched in March of 2010, and the subsequent mamorino 2 in March of 2011.

While still adhering to the original concept of the series, the new model has added functions in response to parents’ calls for a children’s mobile phone that is tough and durable. The new model now has a ruggedized shock-resistant feature based on military specification standards set by the U.S. Department of Defense, as well as further enhanced water-resistant (IPX8) and dirt-resistant features allowing the phone to be used by young children with their parents’ peace of mind.

Furthermore, the phone has a “simple setting” feature which allows parents to chose which functions can or cannot be used based on the child user's circumstances ― including the emergency alert, mail and other functions. This new feature takes into consideration the usability for both children and parents.

Also, in the event of an emergency, simply pulling the strap on the emergency alarm will both sound a loud alarm and relay an automatic alert to the Secom emergency response center which will dispatch security personnel to the child’s location*4. Parents can also check their child’s whereabouts at anytime with notifications from the mamorino’s GPS system. The phone also has animated screen wallpaper matching the handset color to meet children’s tastes.

Illustrations:Airplane design wallpaper for Blue model
Airplane design
wallpaper for Blue
model
Dessert design wallpaper
for Pink model
Polar bear design
wallpaper for White
model

New and Enhanced Features

Shock-
resistance

New

Ruggedized for durability.
Underwent drop testing compliant with the United States Department of Defense MIL-STD-810G Method 516.6 Shock-Procedure IV.
Note: Cannot be guaranteed against all types of shocks.

Emergency warnings

New

The mamorino 3 receives emergency notifications from the Japan Meteorological Agency about earthquake and tsunami warnings, as well as national and local disaster evacuation information.

Simple settings

New

Allows parents to chose which functions can or cannot be used based on the child user’s circumstances — including the emergency alarm, mail and other functions.

Emergency alarm

Enhanced
(sliding switch)

The emergency alarm can be activated by either pulling the strap or sliding a switch. This also activates a flashing emergency light.

Emergency light

Enhanced
(simple light)

Flashing lights on either side of the handset or the simple light on the right side can be used in emergency situations or electrical blackouts.

Water- and dirt-resistance

Enhanced

Water-resistant function enhanced to IPX8 level.


Safety Features

Movement history

Parents can have a history of their child’s movement sent to their own phone or PC at anytime.

Location tracking

Automatic updates of a child’s location can be scheduled to be sent to the phone or computer of a parent or assigned guardian.

Whereabouts notification

With one push of a button the child can send a notification of their whereabouts to a preregistered contact.

Secom security alert

Activating the strap on the emergency alarm relays an automatic alert to the Secom emergency response center which in turn will contact the child, and if necessary, the preregistered guardian. Parents can also arrange to have the nearest Secom security personnel dispatched to the child’s location.


*1 Underwent drop testing compliant with the United States Department of Defense MIL-STD-810G Method 516.6 Shock-Procedure IV. Cannot be guaranteed against all types of shocks.
*2 Water-resistant function equivalent to IPX5/IPX8.
*3 Dirt-resistant function equivalent to IP5X.
*4 Emergency alert and dispatch service requires a separate contract with Secom Co., Ltd.
The information herein may change without prior notice depending on changes to KDDI Group systems. All trademarks and registered trademarks in this news release are those of their respective holders.

Please contact KDDI Corporation for inquiries related to au service, pricing and sales.