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KYOCERA “Simple Mobile Phone” Series Shipments Exceed 5 Million Units

Series highlights ease-of-use with rich features

February 27, 2012
(This product is only available to the Japanese market.)

Kyocera Corporation (President: Tetsuo Kuba) announced today that total shipments*1 of its Simple Mobile Phone series handsets for the au network have exceeded five million units as of January 2012. The popular series has long pursued the concepts of usability and rich features. Since the first model in the series (W32K) went on sale in Japan in June 2005, up to the latest model (K010) which was launched in May 2011, a total of eight models have been released to market — with more than five million units having been shipped to date.

Photo: KYOCERA “Simple Mobile Phone” Series Shipments Exceed 5 Million Units
The latest model (K010) in the Simple Mobile Phone series
launched in May 2011 for the au network

Main Features:
- Easy-to-use one-touch key
- 5-megapixel camera
- Popular pedometer function
- Waterproof and dirt-resistant*2, with other rich features

Evolution of the “Simple Mobile Phone”

In 2005, the W32K model was the first in the Simple Mobile Phone series to launch in Japan. Designed around the concept of a simple phone with ease-of-use, the W32K targeted senior citizens who would be using a mobile phone for the first time by offering features such as large font type and simple calling operation.

Following, the series further evolved around its original concept to provide enhanced usability and even richer features, reflecting the needs of customers — allowing them to use the phones on a daily basis with enjoyment and comfort. The latest model (K010), with ease-of-use and a simple design, also provides the rich features demanded by a wide range of users.

In Japan, 77.8% of people between the age of 60-64 currently use mobile phones*3. Kyocera will continue to further develop and market signature handsets such as the easy-to-use, convenient Simple Mobile Phone series.

*1 Total shipments from Kyocera to au.
*2 Waterproof function equivalent to IPX5/IPX7. Dirt-resistant function equivalent to IP5X.
*3 Source: Japan Ministry of Internal Affairs and Communications (2010 Communications Usage Trend Survey)

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