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KYOCERA Introduces the Ceramic Children's Knife

Developed through Kyocera's dietary education classes

April 24, 2008

Kyocera Corporation (President: Makoto Kawamura) is pleased to announce that it will add the Ceramic Children’s Knife to Kyocera’s Ceramic Knife Revolution series. This series of products was launched in October 2004 and has been gaining in popularity thanks to its easy-grip handle and other features. The Ceramic Children’s Knife is smaller making it easy for children to use, and will be available in department stores and specialty stores throughout Japan starting April 26.


Kyocera has focused on usability for children through size and form (two types: 105 mm and 115 mm), based on feedback provided by children during the company’s dietary education classes, including parent-child cooking classes, where the ceramic kitchen utensils are used. The Ceramic Children’s Knife comes in its own case so that the child can feel that it is his or her own special cooking knife and can therefore feel more familiar with cooking. The case also ensures safety during transportation.


photo: Ceramic Children’s Knife in its special case

Ceramic Children's Knife in its special case


Specifications

Product name Ceramic Children’s Knife
(Length of blade: 105 mm)
Ceramic Children’s Knife
(Length of blade: 115 mm)
Dimensions 218 mm long x 35 mm wide x 16 mm thick; weight: 50 g 229 mm long x 39 mm wide x 16 mm thick; weight: 54g
Size of case 262 mm long x 65 mm wide x 24 mm thick; weight: 118 g
Materials Blade: Fine ceramics  Handle: Olefinic elastomer/polypropylene
Color Blade: White            Handle: Lemon yellow
Case: Two tones, papaya orange and melon green
Sales target 3000 units/month
Launch date Sequentially launched in department stores and specialty stores nationwide starting April 26, 2008

Background
In recent years dietary education has become increasingly common not only in households but also in schools as a part of children’s education. As a manufacturer of ceramic kitchen utensils, Kyocera has been developing kitchen items for children based on the belief that it is important for children to have more opportunities to experience cooking in their early years, and to learn how to use the implements correctly to deepen their understanding of dietary education. In 2004, Kyocera launched the Fine Lafamille series to make parent-child cooking more enjoyable. Of the products in the series, Fine Kitchen Mini became very popular, and unit sales increased by 25% in FY2006 compared to the previous year.

In the parent-child cooking classes that Kyocera holds to promote dietary education comments were collected from the participants and store representatives in order to design a knife that was easier for children to use so that cooking could be more enjoyable. The Ceramic Children’s Knife will be released on the market as a children’s knife from the Ceramic Knife Revolution series.

Product Features
1. Newly designed easy-to-grip handle
Following the handle design of the Ceramic Knife Revolution series, the Ceramic Children’s Knife features a thin handle with a new curved shape to fit comfortably into children’s hands. The handle has a small stopper near the neck of the blade so that children’s hands will not come into contact with the blade. The children who appeared on Family Cooking (Oyako de Cooking), a television program jointly produced by Kyocera and broadcast by CS, tested prototypes of the knife to confirm that the product was easy to use, and to ensure that the handle would fit comfortably in their hands.

photo: Newly designed easy-to-grip handle

Conventional handle
 
Newly designed handle

2. A Blade that provides safety and reassurance
The point of the blade is rounded in a circular shape so that it is safe for children to use. The new shape also gives it a more reassuring appearance. The blade has been broadened and the area of the blade is now approximately 15% larger than conventional models, which provides a reassuring grip and improved sharpness. Moreover, the neck of the blade has been broadened to improve shock resilience.
Photo: A Blade that provides safety and reassurance
The point of the Santoku Knife
(Ceramic Knife Revolution series)
 
The point of the
Ceramic Children’s Knife

3. Substantial lineup for growing children
The knives are available in two blade lengths: 105 mm and 115 mm. Customers can choose the size that is most suitable for their growing children.


4. Supplied with a special case for convenient storage
Dietary education activities have recently become an active area of education, and there are now more opportunities for children to cook at daycare centers and at schools. Consequently, there is growing demand for a case that enables the knife to be safely stored and transported. The special case which comes in friendly orange and green tones has a space inside for the owner to write their name to give a sense of pride and ownership.


About the Ceramic Knife Revolution series
Kyocera started selling ceramic knives in 1985. Materials used to make the knives include unique features which make the knives rust-free, odor-free, and easy to care for. The materials and other features of the knives continued to be improved, resulting in the Revolution series in 2004. Since then, the Revolution series has gained in popularity. The Kyocera lineup now incorporates six types of knives in total, including 110-mm and 180-mm blades.