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Tenth Illumination of Kyocera Head Office Building

A Giant Christmas Tree and a Spectacular Snowy Forest of Light

December 5, 2007
Kyocera Corporation (President: Makoto Kawamura) has illuminated its head office building for the Christmas season since its head office moved to Fushimi-ku, Kyoto in 1998 to fulfill its corporate social responsibility and to bring joy to the neighboring communities. This year's illumination begins around 5:30 p.m. on Thursday, December 6. The illumination, which makes use of light from rooms of the 20-story office building, features a Christmas tree of light that can be seen on the walls of the building for winter night fun.
Last year, LED lamps also adorned and illuminated the trees along the avenue in front of the building, and many people turned out to enjoy the spectacle.
This is the tenth year for this Christmas illumination, and the Kyocera head office building as well as the entire open space in front of it are illuminated by LED lamps. In addition to blue and white lamps, green and orange ones have been introduced to enhance the light spectacle, which is called a "Snowy Forest of Light."

photo:Illumination at the open space, photo:Head office building illuminated in the form of a giant fir tree
(Top) Illumination at the open space, "Snowy Forest of Light"
(Right) Head office building illuminated in the form of
a giant fir tree

The giant Christmas tree can be seen in the night sky, and the spectacular lights that surround it colorfully brighten Kyoto's winter nights. We hope people in the area will enjoy the illumination, not only because it is the Christmas season but also because it is a new annual year-end tradition.

Gigantic Christmas trees on the Kyocera head office building
Two gigantic fir trees appear on the east and west walls of the 20-story, 95-meter building, illuminated using light from inside the building. To accentuate the trees that brighten the city at night, 120 flash lamps (60 on each side) decorate their edges along with a star-shaped red and green neon sign reading "Merry Christmas."

Illumination at the open space, "Snowy Forest of Light"
The open space of the head office building has cherry, dogwood, azalea, camellia sasanqua and other trees, providing a natural environment where local residents can relax.
Many people turned out last year to enjoy the 108,000 lamps illuminating the zelkova and camellia trees that surround the open space.
This year the illumination has been expanded so that LED lamps now cover the cherry and dogwood trees and the azalea in the lawn spaces. The illumination is themed a "Snowy Forest of Light."
The number of bulbs used this year is 166,320 (about 1.5 times more than last year), most of which are energy-conserving LED lamps. The diverse hues of the LEDs spectacularly light up this area for the winter night.

*These lamps are energy efficient because they consume about one-quarter the amount of electricity consumed by ordinary incandescent lamps.

Illumination period* 26 days beginning Thursday, December 6 and ending Monday, December 31, 2007 (The Christmas tree illumination on the head office building can be seen until Tuesday, December 25)
Illumination time Around 5:30 p.m. to 11:00 p.m. nightly (until 9:00 p.m. on December 31)
Kyocera head office address 6 Takeda Tobadono-cho, Fushimi-ku, Kyoto
Illuminated areas The Kyocera head office building and the open space in front of the building on its east side
Parking spaces Parking facilities are available for visitors at Pulse Plaza on the north side of the Kyocera head office building. (Parking available for about 100 vehicles.)

* During this period, trees are also illuminated at Pulse Plaza and in areas around neighboring office buildings. A stretch of lights spanning nearly 300 meters along Shin-Horikawa-dori in front of the Kyocera head office building will also be illuminated.