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KYOCERA “Eco-Lessons” Provided to Over 50,000 Primary School Children in Japan & China

Encouraging environmental protection and understanding of alternative energy

December 14, 2011
Kyocera Corporation (President: Tetsuo Kuba) today announced that the company's environmental protection-themed “Eco-Lessons” — part of the company's Corporate Social Responsibility (CSR) activities — have been provided to over 50,000 students at more than 700 primary schools in Japan and China as of December 2011.

Photo: primary school in Tokyo Photo: primary school in Tianjin, China
Children learning hands-on about solar power at Kyocera Group "Eco-Lessons" at primary schools in Tokyo, Japan (left) and Tianjin, China (right)

The Eco-Lessons, which are currently being taught by over 180 specially-trained Kyocera Group employees, incorporate original experimentation kits and toys utilizing solar cells, a fun quiz and other interactive activities so that students can enjoy the learning experience. Kyocera has been offering the lessons at primary schools across Japan and China in order to enhance children's awareness of environmental issues and interest in alternative energy, and to help foster an eco-friendly perspective in the next generation.

The evolution of the current Eco-Lesson program began when Kyocera constructed its new global headquarters building in Kyoto, Japan in 1998 with a large-scale solar power generating system consisting of 1,896 solar panels. At the time, many local schools would request to visit the facilities and showroom displays on field trips to learn about solar power. In response to the level of public interest, and with the cooperation of an environmental education course for primary school students that was being run by the Kyoto Chamber of Commerce and Industry, Kyocera took the initiative to start proactively offering environmentally themed classes at local schools in February 2003. Since then the lessons have spread across Japan, and the program was also introduced in China in April 2009. As of the end of November 2011, over 42,000 students in Japan and 8,000 students in China have received the lessons. The pioneering concept is designed as a grassroots educational activity to teach children about environmental awareness.

Relevant Educational Material

The Eco-Lessons are providing important and relevant education for students in Japan as new educational guidelines, which were put into place in April of this year, place renewed importance on the sciences and scientific experimentation. Coupled with that is the heightened interest of children in energy conservation and clean energy sources as a result of the aftereffects of the March disasters.

In China, rapid economic growth in recent years has brought environmental issues to the forefront, and measures are being pursued to allow the country to seek environmental protection along with economic development. With more interest now being paid to environmental awareness and renewable energy sources, the Eco-Lessons help children in China learn about important environmental issues from an early age.