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KYOCERA Announces Release of the HONEY BEE® SoftBank 101K Smartphone

Popular HONEY BEE® PHS series makes its debut appearance as a waterproof AndroidTM smartphone

September 29, 2011
(This product is only available to the Japanese market.)

Kyocera Corporation (President: Tetsuo Kuba) announced the launch of the HONEY BEE SoftBank 101K, an Android™ smartphone, as a new product for SOFTBANK MOBILE Corporation (herein “SoftBank Mobile”). This product is compatible with the ULTRA SPEED*1 service provided by SoftBank Mobile. With a pop culture cute design, a characteristic feature of the HONEY BEE PHS handset series popular among young people, this new smartphone was developed mainly to target young women with the concept of a smartphone that makes a woman's daily life fun. This product, available with a body of a transparent texture in five color variations, is part of SoftBank Mobile's new handset lineup.

This is the first handset that Kyocera has supplied to SoftBank Mobile.

Photo: HONEY BEE SoftBank 101K

Photo: HONEY BEE character
HONEY BEE® character

Model HONEY BEE® SoftBank101K
Price To be determined by retailer
Color White Pink, Pink, Green Yellow, Blue, Black
Sales Company SOFTBANK MOBILE Corp.

The HONEY BEE Series has been a popular PHS handset series for WILLCOM Inc. mainly among young people with its pop color variations, designs, and the cute honey bee character. This is a popular series, and accounted for approximately 40% of all domestic consumer PHS phones shipped since the start of shipments in February 2008 and in August exceeded two million units shipped.

The new HONEY BEE SoftBank 101K provides a cute perspective of the world not only through its appearance, but also through the handset as a whole, with its stand-by screen, settings screen and pre-installed applications. In addition, by reflecting the preferences of young women, it is a waterproof*2 smartphone with features that make using the phone fun such as playful live wallpaper, a front-facing 2-megapixel camera that enables beautiful self-portraits and pre-installed applications that makes arranging the pictures fun.


Dimensions (W×H×D)

Approx. 56×117×13.4mm (provisional)


Approx. 135 (provisional)

Standby Time / Talk Time

Currently under testing

Operating System

Android™ 2.3

External Memory

microSDHC™ card (microSD™ 2GB included) up to 32GB


Approx. 3.5 inch wide VGA (800 x 480 dot) TFT LCD (max. 16.77 colors)

Main Camera

Approx. 5 megapixel CMOS with auto-focus

Front-Facing Camera

Approx. 2 megapixel CMOS


IEEE802.11 b/g/n


ver2.1 + EDR

*1 Soft Bank Mobile Corp. Mobile Data Communication:
*2 Waterproof properties equivalent to IPX5 and IPX7.

The information herein may change without prior notice depending on changes to SOFTBANK MOBILE Corp. microSD and microSDHC are trademarks of SD Association. The Google logo and Android are trademarks of Google Inc. BLUETOOTH is a trademark of Bluetooth SIG, Inc. This handset utilizes the Adobe Systems Incorporated Adobe®Flash®Player technology. Adobe, and Flash are registered trademarks or trademarks of Adobe Systems Incorporated in the U.S. and other countries. All company, system, and product names listed herein are trademarks or registered trademarks of the respective holder.