As the second element, the Kyocera Philosophy clearly shows the purpose and goals of the company. In other words, it shows what manner of enterprise we want this company to be. Further, while presenting the goals to which the company should aspire, it embraces our own aspirations and objectives. The second element also covers what a corporation needs in aiming for high goals, and the mindset required to get there

From the days when Kyocera still had fewer than 100 employees, we aimed to become “the world's leading ceramics maker.” At the time, Kyocera's existence was so precarious, we could have been snuffed out by a sudden breeze. Aiming to become even the leading ceramics maker in Japan seemed rather unrealistic. Even so, I continued to urge employees to aim toward becoming a world-leading company. At the same time, I came to understand the necessity for a strict way of life and stoic way of thinking, as expressed through such concepts as “Aim high; Strive harder than anyone else; Live each day earnestly.”

Just as climbing a steep mountain requires rigorous training and good equipment, reaching high goals requires a corresponding way of thinking and methodology. The Kyocera Philosophy, by advocating a stoic, serious way of life, provides the ideal preparation, equipment and technique for climbing the high mountains targeted by Kyocera.

Seiwajyuku Hawaii Inauguration Ceremony (January 20, 2010) Summary