The 7th passage of Nanshu-o Ikun warns against using deceptions, tricks or plots to gain a business advantage, ever, regardless of circumstances, however great or small ― and to walk always the path of righteousness in absolute sincerity.

This teaching reminds me of the founding of DDI. Having considered many plans and strategies, everyone was at a standstill and hesitating because the business appeared exceedingly difficult. However, we then elevated our pure desire to “Serve the greater good of humankind and society” to the level of a creed. Later, among the startup telecom companies of that era, DDI, which maintained steady and earnest effort, was the only company that survived and prospered. As English philosopher James Allen wrote around the start of the 20th century, pure and high-minded thoughts hold wonderful latent power.

Seiwajyuku Kanto Region Jyukucho Meeting (December 11, 2007) Summary