Official Website of Kazuo Inamori



At Kyocera, Everyone Is a Manager

Pricing Is Management

Pricing dictates the life or death of management. There are infinite levels of pricing, ranging from a paper-thin margin that maximizes units sold, to a lucrative margin that limits sales.

It is very difficult to forecast how many units you will sell at a given price. Therefore, we need to accurately assess the value of our products and find the point at which "units sold" times "margin" creates the highest profit. That is the optimal point that makes our customers and Kyocera both happy.

We must carefully make pricing decisions to seek that one optimum point.

About the Philosophy
To Lead a Wonderful Life
(1) Elevate Our Minds
(2) Work More Effectively
(3) Make Correct Decisions
(4) Accomplish a New Feat
(5) Conquer Obstacles
(6) Reflections on Life
The Heart of Management
At Kyocera, Everyone Is a Manager
Performing Daily Work