The "Customer-First" Principle
Kyocera started out as an electronic parts manufacturer, but it was always independent, and never a subcontractor.
Being independent meant continuously producing products that met the needs of our customers. We had to be more advanced technologically than our customers, and able to meet their satisfaction in all the areas of delivery, quality, price and innovativeness.
We challenged ourselves to become totally committed to our customers' needs, even if it meant rejecting conventional concepts. "Making customers happy" is a basic value of any business, and the only way to continue earning profits.