Follow Truths and Principles
Since Kyocera's founding, all its corporate decisions have been based on basic truths and principles. Corporate management would neither succeed, nor be lasting, if it were unreasonable or morally unacceptable to society.
We at Kyocera do not rely on the so-called "common sense" of business. We don't make decisions by merely following the standard practices of "most other companies."
Whether decisions relate to organization, finance or the distribution of earnings, basing them on the essence of the matter avoids mistakes - even in a foreign culture or a new economic reality we have never experienced before.