Official Website of Kazuo Inamori



(4) Accomplish a New Feat

Maintain an Ardent Desire That Permeates Your Subconscious Mind

Achieving a lofty goal begins by having an ardent and persistent desire focused on "how we want it to be."

Whatever the task may be - developing new products, taking customer orders, or improving yield and performance - we must first draw in our heart an intense vision of how to achieve our goal "no matter what."

By concentrating day and night on this pure and ardent desire, our vision eventually permeates our subconscious mind. In this state, the subconscious mind begins to perform astonishing deeds, even in our sleep, and directs us toward attaining our goal, independent of our rational self.

About the Philosophy
To Lead a Wonderful Life
(1) Elevate Our Minds
(2) Work More Effectively
(3) Make Correct Decisions
(4) Accomplish a New Feat
(5) Conquer Obstacles
(6) Reflections on Life
The Heart of Management
At Kyocera, Everyone Is a Manager
Performing Daily Work