Insist on Playing Fair
Kyocera follows a "Fair Play Principle" to conduct its business fairly and squarely. Thus, it disdains the "no holds barred" policy some companies adopt for the sake of making a profit, either by cheating on the rules or cooking the books.
In sports, we are impressed by games where the rules are respected. We consider it "cool" that athletes follow the Fair Play Principle. Any violation of a rule is freely and publicly pointed out.
For work to always remain a "cool" place that is refreshing and full of vitality, each of us must be a fair player and a strict umpire.