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The Twelve Management Principles

The Twelve Management Principles

7. Success Is Determined by Willpower

Business management requires a persistent, "rock-piercing" will.

I believe a manager's willpower is reflected in the way a business is managed. In running a business, once a goal is set, the manager must have intense willpower and determination to achieve that goal.

If you keep adjusting your management goals as conditions change, then even goals that were already revised downward will be at the mercy of the next economic fluctuation and might require further downward revisions. Companies that do this will lose credibility in the eyes of their investors and employees. Once a goal is set, management must have a strong will to see it through to the end.

One essential point here is the need to attain sympathy from one's employees. Management goals are originally created and set by the top manager. At the same time, it's very important that the goals are such that they inspire all employees to think "Let's do it!" In other words, the key is to convert the willpower of the manager to the collective will of all employees.

On their own, employees aren't likely to propose extremely challenging numeric targets that will surely impose hardships on themselves. This is why goals must be determined by top management and disseminated to the entire workforce.

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The Twelve Management Principles
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