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The Twelve Management Principles

The Twelve Management Principles

2. Set Specific Goals

Once targets are set, share them with all employees.

Suppose that your company's annual sales are currently $1 million. Setting a specific goal means that you visualize your goal clearly with a definite number, thinking, for example, "I would like to increase sales to $2 million next year." You should set clear, concrete targets not only for sales, but also for profits.

The important point here is that the goals must be specific both in terms of quantity and timeline.

In other words, you should not just set an overall goal for the entire company. Rather, you should have a goal for each section of the organization. Even the smallest functional unit of your workplace must have a specific numeric target. Furthermore, based on this clear guidepost, all employees should have their own specific goals as well.

This applies not only in drafting your annual plan, but in defining it, you must also clearly define your monthly targets. When monthly goals are clear, our daily objectives tend to become more visible. In this way, we must set clear goals so that all employees can fully understand their roles and achieve their goals.

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