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The Twelve Management Principles

The Twelve Management Principles

1. Clearly State the Purpose and Mission of Your Business

Set high objectives that are noble, just and fair.

People have different reasons for being in business. No matter the reason, we must first define the purpose and mission of our business clearly.

Some might say "I started my business because I want to make money." Others might say it was "because I need to support my family." These reasons are fine, but they probably will not serve as a unifying purpose to rally your employees.

The purpose and mission of a business should transcend personal interest; it must be just and fair.

If you would like your employees to work hard, they need a noble reason for doing so. Without having a just cause — one that enables us to say, "I work for this noble purpose" — humans cannot earnestly give their utmost effort.

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