Principle 3: Keep a Passionate Desire in Your Heart

Your desire must be strong and persistent to permeate your subconscious mind.

Events will materialize exactly as we conceive them in our minds. The intensity of our desire to achieve our goals is the key to success. Using your subconscious mind can significantly improve your management.

The subconscious mind operates in the background of our normal consciousness, and can't be controlled at will. It is vast and stores everything we experience, witness, and feel throughout our lives.

To harness the power of the subconscious, think about your goals constantly, from the moment you wake up until you go to sleep. When you continually harbor a strong desire, it penetrates your subconscious mind, naturally guiding you in the right direction.

The loftier and more challenging the goal, the stronger and more persistent the desire must be. Always set high goals and nurture an unyielding desire to attain them.

Paraphrased from the Seiwajyuku West Japan Year-End Jyukucho Meeting (December 11, 2012)