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KYOCERA Synthetic Opal Used for CASIO’s Popular Women’s Wristwatch

Unique iridescence of opal used in design of hour numbers represents radiant beauty of women

March 8, 2012
Kyocera Corporation (President: Tetsuo Kuba; herein “Kyocera”) today announced that the company’s uniquely developed synthetic opal material — called “Kyoto Opal” in the Japanese market — has been utilized for the new SHW-1503D model of Casio Computer Co., Ltd.’s (herein “Casio”) SHEEN lineup of women’s watches. The new product will go on sale by Casio from April 6 in Japan, and then will be marketed in China and Korea.

PHOTO : Kyoto Opal used in the new SHEEN watches
Kyoto Opal used in the new SHEEN watches (from left, SHW-1503D-4AJF, SHW-1503D-6AJF, SHW-1503D-7AJF)
   PHOTO : Opals are sliced and cut into diamond shapes, and set where the hour numbers would normally be
Opals are sliced and cut into diamond shapes, and set where the hour numbers would normally be


PHOTO : Kyocera’s uniquely developed Kyoto Opal material
Kyocera’s uniquely developed
Kyoto Opal material
Kyocera’s Kyoto Opal realizes a variety of rich and subtle hues and tints similar to naturally occurring opal, and is gaining attention as a decorative material for its ability to be cut into diverse shapes.

Appropriately fitting with Casio’s SHEEN concept of “Elegant, Smart and Shining,” the new SHW-1503D features synthetic opals cut into diamond shapes, and set where the hour numbers would normally be. The unique sheen of opal and its shimmering iridescence, which changes with the light, represents the radiant beauty emanating from within a woman, highlighting her essence with an elegant design.

Model Synthetic opal color Band color / Watchface color
SHW-1503D-4AJF Gofun
(whitish hue)
Silver / Pink
SHW-1503D-6AJF Silver / Blue
SHW-1503D-7AJF Silver / White

The new SHEEN watches will be debuted at Casio’s booth at BASELWORLD 2012, one of the world’s largest watch and jewellery shows, held in Basel, Switzerland.
WHEN: March 8 (Thu) - 15 (Thu), 2012 9:00 - 18:00 (until 16:00 on the final day)
WHERE: BASELWORLD Palace (Exhibition Square) Palace 2, 4


Other Applications of Kyocera Decorative Materials on Casio Watches

PHOTO : Kyocera’s synthetic opal material used in Casio G-Shock watches
Kyocera’s synthetic opal material used in Casio G-Shock watches
(from left: black, purple, white)

Kyocera’s synthetic opal material was also used in the Casio GLS-5600KL, which is based on the popular square faced G-Shock 5600 series. The watch uses a glossy resin material to create an energetic feel for its target market of fashion conscious males in their teens and twenties, and Kyocera’s Kyoto Opal material is used in the design around the number display. The Kyoto Opal material was thinly sliced and cut into 2.3H X 2.6W (cm) size parts for use on the watch face.

PHOTO : Kyocera recrystallized ruby used in Casio’s G-Shock brand MR-G Series
Kyocera recrystallized ruby used in Casio’s G-Shock brand MR-G Series
(ruby is used in the city code display design ring)

Kyocera’s recrystallized ruby material was utilized in the design of the limited-edition model MR-G, the highest-end series in Casio’s shock-resistant G-Shock brand watches. 4.85 carats (approx. 0.97g) of Kyocera’s recrystallized ruby was set into the inner-casing around the numerals in the city code display* design. The recrystallized ruby rough stone is precisely cut into a ring shape of roughly 3cm in diameter — a size and shape that otherwise could only be made possible with natural ruby if the highest quality stone was used. Furthermore, the pure ruby-red coloration only attainable in a recrystallized ruby is the perfect embodiment of the MR-G’s theme color, Japanese traditional deep red, and boldly expresses the strength and beauty of the watch.

Kyocera’s recrystallized gemstones — including the representative emerald, ruby and sapphire — are born from the company’s crystal technology and possess the same composition and structure as naturally occurring gemstones, but with fewer internal flaws and impurities.

“SHEEN” is a registered trademark of Casio Computer Co., Ltd.
* “City code display” refers to the inner design ring around the numerals which lists the three-letter city codes of major international cities.