Designed with a Playful Spirit and Offering Pop Color Variations First PHS to Support Decorative Mail
KYOCERA Announces Release of HONEY BEE Straight Type PHS Phone |
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January 21, 2008
Kyocera Corporation (President: Makoto Kawamura) has announced that it is to commercialize a unique PHS phone called “HONEY BEE” (straight-type), designed with a playful spirit and offering color variations. This PHS phone is for Willcom and targets a wide range of users who primarily access the phone call service and mail service on the Willcom Flat-Rate Plan, mainly centered on young people.
Kyocera has adopted five popular color offerings (pink, blue, black, yellow, and white) and a fun-to-touch three-dimensional key design for “HONEY BEE.” In terms of functions, it is the first PHS to support decorative mail, and a new infrared communication function has been incorporated to support more convenient and enjoyable communication. In addition, a honey bee has been adopted as the product mascot in order to promote a feeling of attachment among users. ”HONEY BEE” is scheduled to be released through Willcom sales channels at the end of February.
HONEY BEE: Pink (P), Blue (A), Black (K), Yellow (Y), and White (W)
| Product name |
HONEY BEE |
| Main body color |
Pink (P), Black (K), White (W) |
Blue (A), Yellow (Y) |
| Release date |
Scheduled for late February, 2008 |
Scheduled for mid-March, 2008 |
| Price |
Open price |
| Sales company |
WILLCOM, Inc. |
| Standard set |
Main body, battery cover, AC adapter (AD330K), desktop holder (CH331K), lithium ion battery (LD331K), USB cable, CD-ROM, easy manual, and instruction manual (warranty) |
* Kyocera Corporation will run the HONEY BEE Debut Campaign from February 14 to March 14, 2008. Users can easily participate in the campaign by sending a mail from a mobile phone or PHS. Kyocera Corporation will select 88 winners from among contest entrants to receive a HONEY BEE Original iPod nano. For further information , please visit the HONEY BEE site (http://honeybee.in).
| Main features |
| 1. |
A variety of color options and a playful design |
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HONEY BEE is a slim and compact straight-type PHS phone with a thickness of 9.9mm and featuring a built-in antenna. Five color variations—pink, blue, black, yellow, and white—are offered. Two colors (blue and yellow) have a matte coating, which provides comfortable feeling when touched, while a clear, shiny coating is used for pink, black, and white models. In addition, the number pad features an embossed finish. This distinctive PHS phone thus achieves both fun and user-friendliness. |
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Keypads for the pink (clear coating finish) and blue (matte coating finish) models |
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| 2. |
New features of enjoyable communications |
| 1) |
Decorative mail |
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HONEY BEE is the first PHS to support decorative mail, enabling users to decorate their messages with colors and animated pictures. The phone comes with ten pre-installed decorative templates. Additional decorative templates and pictographs are also to be distributed via Kyocera Corporation’s original “Site K” website.
* Depending on the type and size of inserted files, functions, and settings of handsets, decoration mails may not be displayed correctly. |
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| 2) |
Infrared data communication (IrDA) |
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This function enables users to easily exchange telephone numbers, addresses, images, and other types of data with mobile phones and PHS phones that support infrared data communication. |
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| 3. |
Enhanced basic functions |
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| 1) |
Support for the Opera browser Ver.7.2EX |
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Call-waiting display function |
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If there is another incoming call during a call, a ring sounds to announce another incoming call and the caller’s name is displayed. |
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Protracted phone call
notification function |
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A notification ring sounds if a call lasts for more than two hours. |
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Stable link |
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Pressing the My Original Key for one second or more causes the unit to catch the strongest radio wave available, allowing users to enjoy comfortable and clear phone calls. |
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| 4. |
HONEY BEE character
A honey bee character has been adopted as the "HONEY BEE" product mascot. This character appears in the main menu screen, the decorative mail screen, and other screens. |
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"HONEY BEE" character and main menu |
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Main specifications of “HONEY BEE"
| Dimensions (mm) W×H×D |
Approx. 42×120×9.9 |
| Weight |
Approx. 73g (When the battery is installed) |
Continuous standby time/
Continuous call duration |
Approx.610 hours*1/Approx. 7 hours*1 |
| Main display |
2.0 inch QVGA (240×320 dots) |
| Address book |
1000 records |
| Mail |
Email (POP3/SMTP), light mail, and decorative mail |
*1 This is a rough estimate for when the signal can be received normally.
* HONEY BEE is a trademark of Kyocera Corporation.
*Opera is a trademark or registered trademark of Opera Software ASA.
*Windows is a trademark or registered trademark of Microsoft Corporation in the United States and other countries.
*Other listed company names, system names, and product names are in general trademarks or registered trademarks of each manufacturer. The R mark and TM mark are not used in this document.
*Specifications and exterior are subject to change without notice due to improvements.
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| Inquiries |
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From the Press |
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KYOCERA Corporation
Corporate Communications
Head Office
Tel: +(81)-(0)75-604-3416 (Direct)
Tokyo
Tel: +(81)-(0)3-3274-1577(Direct) |
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| Related Link |
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HONEY BEE
(Japanese) |
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