Official Website of Kazuo Inamori


The Twelve Management Principles

The Twelve Management Principles

What are the Twelve Management Principles?

the Twelve Management Principles img

In my opinion, the key points of management are found in the principles that I have applied and validated in managing Kyocera and KDDI. In my work to rebuild Japan Airlines (JAL), the former flagship carrier of Japan, I speak to the JAL executives daily about my understanding and application of these principles.

It doesn't matter where you are: geographic location and national borders do not change these management essentials. The Twelve Management Principles use the question "What is the right thing to do as a human being?" as the most basic decision-making criteria. I believe that this universal philosophy transcends differences in nationality, ethnicity, culture and language.

The Twelve Management Principles

  1. 1. Clearly State the Purpose and Mission of Your Business.
  2. 2. Set Specific Goals.
  3. 3. Keep a Passionate Desire in Your Heart.
  4. 4. Strive Harder than Anyone Else.
  5. 5. Maximize Revenues and Minimize Expenses.
  6. 6. Pricing Is Management.
  7. 7. Success Is Determined by Willpower.
  8. 8. Possess a Fighting Spirit.
  9. 9. Face Every Challenge with Courage.
  10. 10. Always Be Creative in Your Work.
  11. 11. Be Kind and Sincere.
  12. 12. Always Be Cheerful and Positive. Hold Great Dreams and Hopes in the Pureness of Your Heart.

Taken from a speech given at "The 2010 Inamori Kazuo Management Philosophy Tsingtao International Forum" on October 31, 2010
Full speech published in SEIWAJYUKU Journal Vol. 2

Amoeba Management
Kyocera Accounting Principles
The Twelve Management Principles
The Six Endeavors
The Seven Keys to Motivating Employees