| 1. |  |
Clearly state the purpose and mission of your business. |
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Set high objectives that are noble, just and fair. |
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| 2. | |
Set specific goals. |
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Once targets are set, share them with all employees. |
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| 3. | |
Keep a passionate desire in your heart. |
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Your desire must be strong and persistent to penetrate into your subconscious mind. |
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| 4. | |
Strive harder than anyone else. |
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Work steadily and diligently, one step at a time, never relenting in tedious tasks. |
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| 5. | |
Maximize revenues and minimize expenses. |
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Measure your inflow and control your outflow; don't chase profit, but let it follow your effort. |
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| 6. | |
Pricing is management. |
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Pricing is top management's responsibility: to find that one point where customers are happy and the company is most profitable. |
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| 7. | |
Success is determined by willpower. |
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Business management requires a persistent, "rock-piercing" will. |
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| 8. | |
Possess a fighting spirit. |
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Management requires a more combative mentality than any martial art. |
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| 9. | |
Face every challenge with courage. |
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Be fair and never deceive others. |
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| 10. | |
Always be creative in your work. |
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Innovate and improve continuously. Today should be better than yesterday; tomorrow, better than today. |
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| 11. | |
Be kind and sincere. |
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Business is based on partnerships and must bring happiness to all parties. |
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| 12. | |
Always be cheerful and positive; hold great dreams and hopes in the pureness of your heart. |
