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CSR Report 2010 Feature Articles
Feature Article No.1: Practicing the Amoeba Management System
Feature Article No.2: Together with Chinese Society
  Feature Article No.3: Expansion into Jewelry and Household Items Closely Associated with Lifestyle and Culture  
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CSR Activities (Society and Environment) > CSR Report 2010 Feature Articles > Feature Article No.2: Together with Chinese Society 

Feature Article No.2: Together with Chinese Society

Expanding Production and Sales Bases in China Practicing Kyocera Philosophy through Understanding and Permeation Social Contribution Activities Environmental Measures
 Social Contribution Activities
From the time of its foundation, the Kyocera Group has maintained that "a corporation is a member of society." The Group has therefore actively contributed to society through diverse activities. In China too, social contribution activities have included academic and research support and cultural support, among other areas.
 
Management of "The Inamori- Kyocera Western Development Scholarship Fund"

In 2001, Kyocera and the company founder Kazuo Inamori set up The Inamori-Kyocera Western Development Scholarship Fund with a donation to the China Friendship Peace & Development Fund, via the Japan-China Friendship Association. China's inland western districts have been left out of the economic growth taking place in the eastern coastal regions. The Chinese government has therefore set out a Western Districts Great Development policy to put the western districts on the path of economic growth. The Inamori-Kyocera Western Development Scholarship Fund supports the policy through development of human resources.


The Scholarship Fund is aimed at university students in China's western districts, who are outstanding in character and academically, but are economically disadvantaged. Financial support is provided to help them complete their studies and become fine human resources in their specialized fields. The goal of the fund is development of educational activity in China's western districts and the cultivation of human resources who will advance science and technology.


Every year, about 20 students are selected in each of the 12 universities in the western districts. So far, support has been provided for 2,436 people.

Photo: Scholarship Certificate Presentation Ceremony

Scholarship Certificate
Presentation Ceremony
 
Invitations to the Friendly Exchange Mission of Chinese Children

Wishing to promote the growth of Chinese boys and girls, as well as friendship between Japan and China, the Kyocera Group started a tour program to visit Japan called "the Friendly Exchange Mission of Chinese Children" in 1997.


The first tour group to visit Japan had 10 children from Shilong, in Dongguan City. The target areas have been expanded, and children are now being invited from Beijing City, Tianjin City, Shanghai City and Dongguan City. As many as 290 children have already visited Japan.


Tour groups visit Tokyo, Kyoto and other areas, where they experience Japanese culture. Tour participants have also spent two nights and three days in home-stays in Kagoshima, with Kyocera employees who concur with the aims of the tour and have opened their homes.


The Kyocera Group hopes the experience of different cultures will help the children participating in the tours grow up to become broad-minded leaders, as well as a bridge of friendship between Japan and China.

Photo: Children visiting Kyocera Headquarters

Children visiting Kyocera Headquarters
 
Lectures and Publication of Writings by Kyocera Founder Kazuo Inamori

At the request of Chinese government institutions, universities, and other bodies, Kyocera founder Kazuo Inamori has presented many lectures on corporate management and corporate philosophy.


In June 2009, he spoke at Qinghua University (Beijing City) on "Recession as a springboard for the next stage of development," and at Beijing University (Beijing City) on "Why a philosophy is needed in management." On both occasions, interest was extremely high. Audiences filled the venues beyond capacity, and Q&A sessions following the lectures were very lively.


Furthermore, many of Dr. Inamori's publications have been translated into Chinese and published.

 
Photo: A Compass to Fulfillment (Chinese-language edition)

A Compass to Fulfillment (Chinese-language edition)
Photo: Lecture at Qinghua University

Lecture at Qinghua University
Photo: Lecture at Beijing University

Lecture at Beijing University
 
 Chinese-Language Publications
Title
Sole author Practical Study: Management Q&A
- Energizing people
A Compass to Fulfillment
Amoeba Management
- Every employee has a central role
Kazuo Inamori's Philosophy: What is the purpose of our lives?
Practical Study: Management Q&A
- How to create a highly profitable company
For People and For Profit
Kazuo Inamori's Pragmatic Studies: Management and Accounting Your Thoughts Will Invariably Become Reality
Questions and Answers for Practicing Management Kazuo Inamori's Autobiography
Elevate Your Mind, Expand Your Business - To lead a wonderful life Life and Business Management: Seeking the right way as a human being
A Way to Work Respect the Divine and Love People: The foundation of my management
The High Road of Life: Learning from the teachings of Saigo Nanshu A Passion for Success
Coauthored A Philosophy to Save Humankind Returning to Philosophy - Seeking a new spirit of capitalism
 
Supported Establishment of Research Center of Kazuo Inamori's Management Philosophy, at Northeast Normal University

In 2001, Kyocera supported establishment of the Research Center of Kazuo Inamori's Management Philosophy, at the Japan Institute in Northeast Normal University (Changchun City, Jilin Province). The purpose of the Research Center is specialized research and broad dissemination of the management philosophy of Kyocera founder Kazuo Inamori.


The Research Center focuses on Kyocera as one of Japan's growth corporations and studies the management philosophy from an academic viewpoint. Research results are presented to the public.

Photo: Research Report

Research Report
 
 
Feature Article No.1: Practicing the Amoeba Management System
  What is the Amoeba Management System?
Objectives of the Amoeba Management System
Practicing the Amoeba Management System
To Become a Corporate Group that can Contribute to Development of Society
   
Feature Article No.2: Together with Chinese Society
  Expanding Production and Sales Bases in China
Practicing Kyocera Philosophy through Understanding and Permeation
Social Contribution Activities
Environmental Measures
   
Feature Article No.3: Expansion into Jewelry and Household Items Closely Associated with Lifestyle and Culture
  Seeking Enrichment of the Senses
Uses of Jewels Diversify as the Times Change
Adding Luxury to Lifestyles
Various Approaches through Nutritional Education

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