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CSR Report 2010 Feature Articles
Feature Article No.1: Practicing the Amoeba Management System
Feature Article No.2: Together with Chinese Society
Feature Article No.3: Expansion into Jewelry and Household Items Closely Associated with Lifestyle and Culture
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CSR Activities (Society and Environment) > CSR Report 2010 Feature Articles > Feature Article No.3: Expansion into Jewelry and Household Items Closely Associated with Lifestyle and Culture 

Feature Article No.3: Expansion into Jewelry and Household Items Closely Associated with Lifestyle and Culture

Seeking Enrichment of the Senses Uses of Jewels Diversify as the Times Change Adding Luxury to Lifestyles Various Approaches through Nutrition Education
 Seeking Enrichment of the Senses
From olden times, jewels have adorned people and even enriched their feelings. However, due to reckless mining practices, sources of natural jewels have been steadily depleted. In 1970, Kyocera began research and development of recrystallized jewels. The company used the power of modern technology to reproduce the charm and beautiful "colors" inherent in jewels that are increasingly hard to find in nature. The founder of Kyocera, Kazuo Inamori, wished to offer people the true pleasures of wearing jewelry.

As R&D began, so too did a series of difficulties. In recrystallization, the crystal is grown around a seed crystal. At first, months were required just to produce a crystal no larger than a grain of sand. The results were far from anything that could be called 'jewels.' The people in charge of development racked their brains over how to grow large crystals. As a result of tenaciously applied improvements and ingenuity, accompanied by repeated failure and challenge, success in growing recrystallized jewels was finally achieved in 1975. Thus began development of Kyocera's jewelry business.

Kyocera now sells 14 kinds of recrystallized jewels. They are created using Kyocera's crystallization technology, and are identical to natural stones in composition. Known collectively as "Inamori Stones," the most typical of these include emeralds, rubies, sapphires and alexandrite. Furthermore, Kyocera has succeeded in synthesizing opals, one of the best-known amorphous jewels. Kyocera's jewelry brand, Crescent Vert, is a favorite with many people.

Production of recrystallized jewels and synthesized opal aims at the highest possible quality of every stone. Therefore, internal flaws and impurities are few when compared with natural stones. Inamori Stones thus have vivid coloring and high crystal transparency. They are strong yet easy to cut, and feature abundant possibilities for variation of cut and size. Inamori Stones offer people the chance to we a r beautiful jewelry at relatively low cost.
Photo: Recrystallized emeralds

Recrystallized emeralds

Photo: Blue sapphire ring and brooch

Blue sapphire ring and brooch
 
 
Feature Article No.1: Practicing the Amoeba Management System
  What is the Amoeba Management System?
Objectives of the Amoeba Management System
Practicing the Amoeba Management System
To Become a Corporate Group that can Contribute to Development of Society
   
Feature Article No.2: Together with Chinese Society
  Expanding Production and Sales Bases in China
Practicing Kyocera Philosophy through Understanding and Permeation
Social Contribution Activities
Environmental Measures
   
Feature Article No.3: Expansion into Jewelry and Household Items Closely Associated with Lifestyle and Culture
  Seeking Enrichment of the Senses
Uses of Jewels Diversify as the Times Change
Adding Luxury to Lifestyles
Various Approaches through Nutritional Education

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CSR Activities (Society and Environment) > CSR Report 2010 Feature Articles > Feature Article No.3: Expansion into Jewelry and Household Items Closely Associated with Lifestyle and Culture 
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