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CSR Report 2010 Feature Articles
Feature Article No.1: Practicing the Amoeba Management System
Feature Article No.2: Together with Chinese Society
Feature Article No.3: Expansion into Jewelry and Household Items Closely Associated with Lifestyle and Culture
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CSR Activities (Society and Environment) > CSR Report 2010 Feature Articles > Feature Article No.3: Expansion into Jewelry and Household Items Closely Associated with Lifestyle and Culture 

Feature Article No.3: Expansion into Jewelry and Household Items Closely Associated with Lifestyle and Culture

Seeking Enrichment of the Senses Uses of Jewels Diversify as the Times Change Adding Luxury to Lifestyles Various Approaches through Nutrition Education
 Adding Luxury to Lifestyles
Kyocera's application of fine ceramics to household items stemmed from the desire to "enrich people's lifestyles and culture with ceramic products; to build a new home culture using ceramics."

In 1984, while fine ceramics were drawing attention as a 'new wonder material,' Kyocera opened a display booth in the international craft exposition, Hand '84 Kyoto. The objective was to sell consumer products that made good use of the excellent characteristics of this material. In the International Science and Technology Exposition held the following year, EXPO '85, Kyocera's ceramic scissors were used for the ribbon-cutting during the opening ceremony. Furthermore, for the first time in Expo history, fine ceramics were used for the official commemorative medals. The emergence of fine ceramics in these and other ways impressed many people as the "arrival of the Renewed-New Stone Age."

Today, the most popular product among household items using fine ceramics is the ceramic knife. As department stores and large discount stores began selling Kyocera's ceramic knives, recognition levels have risen and they have become a familiar product. Over the past 25 years, more than 5.5 million have been sold.

Moreover, the variety of ceramic items for kitchen use has since grown to include peelers, slicers (for thin slicing), knife sharpeners, graters and more.

Kyocera aims for widespread use of ceramics in society. We seek to make ceramics into more than just a material for industry, and are turning ceramics into a familiar and integral part of household items and daily necessities.
Photo: Peelers, slicers and other household items

Peelers, slicers and other household items
 
 
Feature Article No.1: Practicing the Amoeba Management System
  What is the Amoeba Management System?
Objectives of the Amoeba Management System
Practicing the Amoeba Management System
To Become a Corporate Group that can Contribute to Development of Society
   
Feature Article No.2: Together with Chinese Society
  Expanding Production and Sales Bases in China
Practicing Kyocera Philosophy through Understanding and Permeation
Social Contribution Activities
Environmental Measures
   
Feature Article No.3: Expansion into Jewelry and Household Items Closely Associated with Lifestyle and Culture
  Seeking Enrichment of the Senses
Uses of Jewels Diversify as the Times Change
Adding Luxury to Lifestyles
Various Approaches through Nutritional Education

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