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CSR Report 2010 Feature Articles
Feature Article No.1: Practicing the Amoeba Management System
Feature Article No.2: Together with Chinese Society
Feature Article No.3: Expansion into Jewelry and Household Items Closely Associated with Lifestyle and Culture
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CSR Activities (Society and Environment) > CSR Report 2010 Feature Articles > Feature Article No.3: Expansion into Jewelry and Household Items Closely Associated with Lifestyle and Culture 

Feature Article No.3: Expansion into Jewelry and Household Items Closely Associated with Lifestyle and Culture

Seeking Enrichment of the Senses Uses of Jewels Diversify as the Times Change Adding Luxury to Lifestyles Various Approaches through Nutrition Education
 Uses of Jewels Diversify as the Times Change
Since the collapse of the economic bubble in Japan in the 1990s, the trend of spending on jewelry has stagnated in Japan and abroad. Overall, the natural jewel industry appears to be in a prolonged state of disarray. Amid this environment, Kyocera is engaging in full-scale activity to create new markets using existing developed materials and various applied processing technologies. By expanding our sphere of business, we are turning jewels into a familiar part of life. Kyocera's founder believes that jewels are adornments anybody should be able wear and enjoy. Returning to the founder's wishes and the origin of our jewel business, we are endeavoring to make beautiful jewels that will enrich their feelings and become an everyday part of customers' lives.
 

Photo: Car bejeweled with Kyoto Opals / Sold by Honda Net Nara Co., Ltd.

Car bejeweled with Kyoto Opal

Sold by Honda Net Nara Co., Ltd.

Photo: Kyoto Opal earphones / Sold by Hitachi Maxell, Ltd.

Kyoto Opal earphones
Sold by Hitachi Maxell, Ltd.
 
Used also in Buddhist prayer beads / Sold by Hasegawa Co., Ltd.

Used also in Buddhist prayer beads Sold by Hasegawa Co., Ltd.

Photo: MR-G, the top model in the G-SHOCK range, enhanced with recrystallized rubies / Sold by Casio Computer Co., Ltd.

MR-G, the top model in the G-SHOCK line-up, enhanced with recrystallized rubies

Sold by Casio Computer Co., Ltd.

 
Ties with Local Communities

"Kyoto Opal" was developed in Kyoto, the birthplace of Kyocera, for a broad range of industries. Since autumn 2008, these materials have been widely used by artisans in Kyoto's craft industries. Kyocera aims to provide artistic opportunities to local university students who are studying design and hope to become "expressionists." The company has therefore launched joint industry-university projects with Kyoto University and Kyoto Seika University.


Kyocera will continue contributing to development of local industries. One path is the creation of new craftworks. This can be achieved through the fusion of Kyoto's traditional craft technologies with new materials and technologies, amid an environment of heightened sense of beauty.

 
Photo: "Jewelry Design Competition" - a project jointly sponsored by industry and universities

Jewelry Design Competition

Grand Award: "samsara"Sand glass
   
 
Photo: Badge acknowledging "Kyoto Accreditation - 1st Class"
Photo: Flexible sheet processing by which Kyoto Opals became possible
Note:

"Kyoto Opal" is artificial opal material developed in Kyoto using Kyocera's original jewel synthesis technology.
Many crystalloid layers are placed one over another to reproduce the 'play of color' effect of natural opal, and thereby radiate an eternal beauty and many-hued luster.


Badge acknowledging "Kyoto Accreditation - 1st Class"

Flexible sheet processing by which Kyoto Opal became possible
   
 
 
Feature Article No.1: Practicing the Amoeba Management System
  What is the Amoeba Management System?
Objectives of the Amoeba Management System
Practicing the Amoeba Management System
To Become a Corporate Group that can Contribute to Development of Society
   
Feature Article No.2: Together with Chinese Society
  Expanding Production and Sales Bases in China
Practicing Kyocera Philosophy through Understanding and Permeation
Social Contribution Activities
Environmental Measures
   
Feature Article No.3: Expansion into Jewelry and Household Items Closely Associated with Lifestyle and Culture
  Seeking Enrichment of the Senses
Uses of Jewels Diversify as the Times Change
Adding Luxury to Lifestyles
Various Approaches through Nutritional Education

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