Since enactment of the Basic Act on Nutritional Education in July 2005, our relationship with dietary awareness has been rising. The aim of "Nutritional Education" is to achieve better dietary lifestyles through enhancement of education relevant to the food we eat. Nutritional education is considered to be the foundation of the three pillars of basic education: intellectual education, moral education and physical education.
Kyocera began promoting nutritional education in 2004. Diverse activities have been designed to stimulate learning about the importance of nutrition, the joy of food preparation, and other matters, through parent-child communication.
The Japan Private Nursery School Association (JPNSA, below) is a network of about 7,100 nursery schools nationwide. Kyocera is working with JPNSA to conduct nutritional education events at nursery schools, and other educational projects. One example is the "Oyako de Cooking Project (Parents & Kids Cook Together)" jointly sponsored with Kid's Station (an all-cartoon children's television channel) and JPNSA. The Project presents the general nutrition education program "Oyako de Cooking" on satellite TV and nationwide cable TV. Viewer participatory nutritional education campaigns are among other events.
Additionally, the same activities are also used to spread information relating to the Pink Ribbon Movement, a global movement aimed at fighting breast cancer. Many of the parents participating in the nutrition education activities are women in their 30s and 40s
— an age group with a higher rate of breast cancer. Considering the many children taking part in the nutritional education activities, Kyocera wishes to provide support also for the health of parents, who are such an important part of the family and the lives of the children. Kyocera therefore supports the Pink Ribbon Movement. |
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"Oyako de Cooking Project" |
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