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CSR Activities (Society and Environment) > Environmental Report > Green Products > Environmental Assessment in Product Development (Details) 

Environmental Assessment in Product Development (Details)

Concept of Environmental Consciousness | Environmental Assessment Steps | Kyocera Global Environmentally Friendly Products

Kyocera has established and operates an internal system and certification program for supplying top-class, environmentally friendly products with a focus on environmental consciousness that begins at the R&D stage.
The Kyocera Group strives for all of its products to be "Kyocera Global Environmental-friendly Products".In FY2007, Kyocera launched and applied the "Environmental Consciousness Evaluation System" at all divisions and research groups in order to facilitate the manufacture of environmental-friendly products.
For new products and technology, this system is designed to conduct an evaluation of environmental consciousness at three stages of the product development cycle: planning, prototype creation, and mass production. Products that meet the internal criteria at the fi nal stage will be certified as "Kyocera Global Environmental-friendly Products."

Concept of Environmental Consciousness
Kyocera considers the three themes of "Global Warming Prevention and Energy Conservation," "Resource Recycling" and "Environmental Preservation and Safety" as high-priority issues. For each of these, we have established clear guidelines for focusing on environmental protection at the product development stage.

Concept of Lowering Environmental Impact
These products minimize environmental impact at all stages of the product life cycle, including manufacturing, sales, distribution, use and disposal.

Concept of Contributing to Environmental Protection
These products allow customers and end-users to contribute to the reduction of environmental impact through use of our products.
Image:Kyocera Environmentally Friendly Products

Global Warming Prevention and Energy Conservation
To help prevent global warming, considerations is given to CO2 emission reduction and to strategies for saving energy. Kyocera has set the following concepts for product development.

<Concept of Lowering Environmental Impact>
· "CO2 emission reduction and energy saving during manufacturing"
···Improvement of yield, process changes, standardization (facility consolidation, etc.)
· "CO2 emission reduction and energy saving during use"
···Reduction of power consumption, reduction of standby electricity, increasing the availability of energy-saving functions
· "CO2 reduction throughout the entire life cycle"
· "Provision of information on energy saving and use"

<Concept of Contributing to Environmental Protection>
· "Contributing to the prevention of global warming and energy saving"
···Commercialization and efficiency improvement of new energy creation products
· "Awareness for the prevention of global warming and energy saving"
···Development of products that through their use raise awareness of environmental conservation

Resource Recycling
To consider resource recycling, we established the following concepts to promote activities for the 3Rs (Reduce, Reuse and Recycle) in product development.

<Concept of Lowering Environmental Impact>
· "Downsizing, lightweight and reduction of parts"
· "Reduction of resources used during production"
···Improvement of yield, process changes, etc.
· "Reduction of packing materials"
···Simplification, lightweight and recycling
· "Improvement of long usability of products"
···Making operating life longer, durability enhancement, etc.
· "Improvement of resource recycling throughout the entire life cycle"
· "Use of recycled resources"

<Concept of Contributing to Environmental Protection>
· "Contributing to resource recycling"
···New development and efficiency improvement of products promoting resource recycling
· "Awareness for resources recycling"
···Development of products that through use raise awareness of environmental conservation

Environmental Conservation and Product Safety
To pay attention to humankind and the environment, Kyocera promotes the reduction of hazardous chemical substances contained in products and reduction of emissions.

<Concept of Lowering Environmental Impact>
· "Elimination or reduction of Kyocera-controlled substances contained in product components"
· "Elimination or reduction of Kyocera-controlled substances contained in packaging materials"
· "Elimination or reduction of emissions during product's use"
···Reduction of exhaust air and drainage, noise and vibration
· "Ease of product disposal"
···Use of biodegradable materials

<Concept of Contributing to Environmental Protection>
· "Contributing to conservation and product safety"
···New development and efficiency improvement of products eliminating environmental load substances
· "Contributing to conservation and product safety"
···Development of products that through their use raise awareness of environmental conservation


Environmental Assessment Steps
For research and development of new products and technology, environmental consciousness is evaluated in the following three steps: the planning stage, the stage where manufacturing specifications are made clear, and the stage where mass production is established.

STEP1:Target-setting
Identify desirable concepts to incorporate into the product and set specific targets before beginning the stages of research, development and design. To set targets accurately, select existing products which are to be compared with new product specifications, perform LCA*, and use the results.

STEP2:Estimate and Verify
After clarifying production specifications, estimate energy consumption and execute LCA to assess whether the target will be achieved.

STEP3:Measurement and Verification
In the mass production stage, perform LCA for verification based on actual measurement data such as yield and energy consumed and assess (grade) the environmental consciousness of the product.

*LCA
LCA stands for Life-Cycle Assessment.This is a technique to quantitatively evaluate environmental impact through all stages of a product, including material procurement, production, distribution, use and disposal.

Image:Environmental Assessment Steps


Kyocera Global Environmentally Friendly Products
Certification System for "Kyocera Global Environmentally Friendly Products"
In the final stage of the environmental assessment, products are graded according to their environmental improvement contribution. After this calculation, products that meet a certain level will be certified as Kyocera Global Environmentally Friendly Products with Kyocera Eco-Labels attached.

·Kyocera Global Environmentally Friendly Products—Total Number of Certified Products
Image:·Kyocera Global Environmentally Friendly Products—Total Number of Certified Products '04 163Certified Products '05 171Certified Products '06 180Certified Products '07 189Certified Products '08 207Certified Products

Increasing Sales of Kyocera Global Environmentally Friendly Products
Kyocera not only seeks to develop Kyocera Global Environmentally Friendly Products but also to promote their sales.
We will continue to work hard on the development and sale of Kyocera Global Environmentally Friendly Products.

·Kyocera Global Environmentally Friendly Products—Sales Amount*
Image:Kyocera Global Environmentally Friendly Products—Sales Amount '04 19,047Million yen '05 38,110Million yen '0 6 50,626Million yen '07 84,333Million yen '08 100,054Million yen
*Sale amount of Kyocera Global Environmentally Friendly Products among consumer products

Kyocera Global Environmentally Friendly Products Certified Products
Kyocera Global Environmentally Friendly Products Certified Products in FY2009
Kyocera Global Environmentally Friendly Products Certified Products in FY2008
Kyocera Global Environmentally Friendly Products Certified Products in FY2007
Kyocera Global Environmentally Friendly Products Certified Products in FY2006

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